Steve McQueen: The Man & Le Mans

In order to effectively promote the DVD and Blu-Ray launch of the Cannes-selected documentary film STEVE McQUEEN: The Man & Le Mans, I worked closely with Noah Media Group and Organic film PR to create a 7-week social content calendar that would build and engage the audience during the countdown to release. This entailed running the Facebook, Twitter, Instagram and YouTube channels for The Man & Le Mans, as well as creating a weekly newsletter to keep fans of the brand updated, and synchronising social output with print and digital PR to ensure total marketing coverage. By the close of the campaign, the film had reached #2 in Amazon’s documentary charts, and I had increased the brand's Facebook engagement by over 200%.

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