Dawson Auto Developments

Rally driving legend Andy Dawson was at a loss for how to publicise his 4 decades-plus experience in the motorsport industry; I worked closely with him to create a memorable online profile. I project managed the merging of 3 dormant WordPress sites (Dawson Auto Developments, Andy Dawson.net and Abarth Racing UK) into one shiny new SquareSpace site which proudly showcased Andy's multiple driving and engineering achievements. I also ran an intensive Facebook campaign using vintage motorsport photos from Andy’s personal archive to feed the massive social appetite for historic rally content, and created regular blog posts to keep petrolheads updated about Andy's new designs and racing endeavours.

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